Hand block printing is a traditional textile art with a history spanning over centuries. In Jaipur, artisans continue to print fabric by hand using wooden blocks that are carefully carved, dipped in dye, and stamped onto cloth in repeat patterns. It's a slow, skilled process that leaves behind a subtle irregularity—proof that each piece is truly handmade.

Started in 1979, Suruchi is a small, family-run business that has built its name on quality, reliability, and long-standing relationships—with artisans and customers alike. Suruchi’s block designs are original and developed in-house, giving our collections a distinct identity that stands apart from mass-produced prints. We hold ourselves to high standards, focusing on comfort, durability, and style that doesn't chase trends.

By choosing our hand block printed fabrics, you support a legacy of craftsmanship and a business that values beauty and enduring style.